• August 27, 2014

Beauty and the Brain

Beauty and the Brain

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You’ve heard it a million times: Beauty is in the eye of the beholder.

And when it comes to our hearts, we most certainly agree. But there’s also a science to beauty, and our reactions to it, that may be nearly universal and very, very powerful. In his New York Times article, author Lance Hosey writes “If every designer understood more about the mathematics of attraction, the mechanics of affection, all design — from houses to cellphones to offices and cars — could both look good and be good for you.” Here’s more about the fascinating, and remarkable, intersection of form and function:

Why We Love Beautiful Things | Lance Hosey