Annenberg Space for Photography logo white

Enhancing the viewer’s experience, making exhibits come alive — designing within a three-dimensional art space takes our work to a new creative level.

Annenberg Space for Photography logo white

Enhancing the viewer’s experience, making exhibits come alive — designing within a three-dimensional art space takes our work to a new creative level.

EXHIBIT DESIGN COMES ALIVE

CMg Design has designed, coordinated, and produced eight exhibits in conjunction with the Annenberg team since 2012. In most cases, the featured artists were located remotely, while the onsite team included a curator, the Annenberg team, and a vast array of vendors who contributed everything from lettering for signs to installation of the exhibit. The high level of coordination and organization required with so many players and elements is a CMg strength, and we love bringing it all together.

Annenberg Identity Portraits 1
Annenberg Identity Portraits 2
Annenberg Identity Portraits 3
Annenberg Identity Portraits 4

In this exhibit of 151 large-format portraits, Timothy Greenfield-Sanders explores race, gender, class, sexuality, and ethnicity in America, and celebrates the breakthroughs of marginalized communities.

CMg Highlights

  • The reception wall featured a 3D representation of a 2D logo.
  • Multiple prototypes for the reception signage were reviewed to ensure quality.
  • CMg took special care to ensure that the right shade of a color was used on each wall to differentiate sections within the color-coded show.
Annenberg Life A Journey Through Time 1
Annenberg Life A Journey Through Time 2
Annenberg Life A Journey Through Time 3
Annenberg Life A Journey Through Time 4
Annenberg Life A Journey Through Time 5
Annenberg Life A Journey Through Time 6
Annenberg Life A Journey Through Time 7

National Geographic photographer Frans Lanting uses more than 70 images with texts and stories to tell the story of life on Earth, from the Big Bang to the present.

CMg Highlights

  • Dramatic saturated colors and massive wall murals acted as a backdrop for Lanting’s vibrant imagery.
  • CMg worked in conjunction with National Geographic, and acted as its production and design hands.
  • Detailed timelines helped the exhibit goer understand the story of the journey through time.
Annenberg Sink or Swim 1
Annenberg Sink or Swim 2
Annenberg Sink or Swim 3
Annenberg Sink or Swim 4

As sea levels rise, coastal areas worldwide — and across the economic spectrum — are vulnerable to changes in landscape. The photos, showing human responses to effects of the changes, challenge viewers to consider what the global response to this crisis should be.

CMg Highlights

  • Monochromatic murals helped move the visitor through the space.
  • Large typography helped organize the space, while the clean style simplified the text-heavy content throughout the show.
Annenberg Country Portraits 1
Annenberg Country Portraits 2
Annenberg Country Portraits 3
Annenberg Country Portraits 4

This show, which features photographs from post-World War II to the present, explores the various ways images shape public perception of country music artists, and country music itself.

CMg Highlights

  • CMg and the Annenberg team worked with a neon artist to design mesmerizing reception signage.
  • Dynamic typography, color, and murals enhanced the energy of the already exciting imagery.
  • Integration of videos with the photo exhibit added value to the wall displays.
  • CMg designed display cases to highlight clothing worn by some of the featured musicians, adding another level of interest to the space.
  • Close attention to detail and careful management moved the process along without stress.
Annenberg Power of Photography 1
Annenberg Power of Photography 2
Annenberg Power of Photography 3
Annenberg Power of Photography 4

This digital and print exhibition marked the 125th anniversary of the magazine, and highlighted the powerful use of photography that has made National Geographic an icon.

CMg Highlights

  • CMg worked in conjunction with National Geographic in design and production to translate its vision.
  • Complicated gridded imagery made this project a particularly high-level production job.
  • Dramatic use of black and yellow, National Geographic’s brand colors, helped make this show visually compelling.
  • Close attention to detail and careful communication was critical to the success of this show.
Annenberg Helmut Newton 1
Annenberg Helmut Newton 2
Annenberg Helmut Newton 3
Annenberg Helmut Newton 4

More than 100 photos by revolutionary fashion photographer Helmut Newton, some nearly six feet tall, comprise this dramatic exhibit.

CMg Highlights

  • CMg used a recent Helmut Newton publication as a point of departure for the dramatic pink and blue environment.
  • Close attention to image placement and scale provided a larger-than-life experience for viewers.
  • Signage and wall displays extended to the exterior walls to maximize impact.
Annenberg War Photography 1
Annenberg War Photography 2
Annenberg War Photography 3
Annenberg War Photography 4

Images going back to 1887, and conveying both the military and civilian point of view on many aspects of armed conflict, are arranged by theme to tell the human story of war.

CMg Highlights

  • CMg helped portray the War story in a compelling manner through simplicity in visuals, as exemplified by the image of the single soldier featured on the reception wall.
  • Large words displayed on the walls assisted in telling the very emotional story.
  • Subtle earth tone colors were used throughout, and acted as a soft backdrop to the seriousness of this historical exhibit.
Annenberg No Strangers 1
Annenberg No Strangers 2
Annenberg No Strangers 3
Annenberg No Strangers 4

This show asks the question, “What does it mean to be alive?” as it shares images of the challenges faced by indigenous peoples worldwide, and the beauty of their cultures.

CMg Highlights

  • CMg, Annenberg, and anthropologist Wade Davis worked together to ensure the clean integration and organization of this multiple-photographer exhibit.
  • Vibrant, clean colors and wall-sized murals acted as a subtle backdrop to the imagery.
  • Bold typography added subtle movement, and allowed for simple wayfinding in the exhibit.