Mercury’s logo, largely unchanged for most of the company’s 53-year history, had anchored the brand and connected with consumers, but wasn’t flexible enough for today’s digital environment.

CMg and Mercury concluded it was better to evolve, rather than replace, the existing logo; the
redesigned logo we delivered was launched in one day in coordinated campaigns on TV,
billboards, and social platforms, and had these elements:

• cleanly stacked text that gives almost equal emphasis to both words that comprise the company name
• a simpler, but more dynamic, version of the road graphic featured in the original logo
• a flexible image that is compatible with multiple digital environments, to position Mercury Insurance for many years to come

CMg Design develops a broad range of electronic and print pieces for Mercury. As part of being responsive to its daily needs, we share information about the latest trends, and how Mercury can employ them in their communications. Over the years, we have created work in these formats for Mercury:

• advertising circulars
• agent recruitment kit
• annual reports
• banner ads and direct mail
• branded merchandise
• social media and blog post imagery
• billboards and infographics
• online promotions

Corporate sponsorship of sporting events is a great way to increase brand exposure and reach new audiences, and CMg has worked with Mercury on several, including professional hockey team the LA Kings. Elements CMg designed for the Kings sponsorship included:

• advertising circulars
• banner ads
• branded merchandise
• event signage
• in-stadium graphics
• microsite concept
• promotional contest graphics
• social media imagery
• trade show booth graphics

This broad initiative for the Anaheim Ducks Defensive Driving Program has a mission to reduce teen driver accidents and deaths, and included these elements designed by CMg:

• corporate brand extension
• advertising circulars
• event signage
• promotional contest graphics

Mercury has been a corporate sponsor of the University of California Trojans Football team for several years, with CMg designing these elements:

• advertising circulars
• branded merchandise
• event signage
• in-stadium graphics
• microsite hero shot
• print ads
• promotional contest graphics
• social media imagery

Sponsoring events at iconic venues such as the House of Blues is yet another way for an organization to build its audience and expand the brand. For Mercury-sponsored concerts at the House of Blues locations in Southern California, CMg has designed a variety of sponsorship elements:

• advertising circulars
• event logo, posters, and signage
• branded merchandise
• elevator graphics
• table cards
• promotional contest graphics
• stage scrims
• social media imagery

Mercury began sponsoring concerts several years ago. The Live Nation series features artists such as Sammy Hagar and David Nail. Sponsorship elements CMg designed included:

• advertising circulars
• banner ads
• branded merchandise
• event posters and signage
• logo design
• microsite
• website design concept
• print ads
• promotional contest graphics
• stage scrims
• social media imagery
• trade show booth design

Mercury was the title sponsor for this women’s professional tennis tournament for three years. CMg designed a mark that captured the spirit and Southern California location of the tournament, while staying true to Mercury’s existing brand. CMg designed a broad range of sponsorship elements:

• advertising circulars
• banner ads
• billboards
• logo design and brand extension
• branded merchandise
• website design
• event signage
• microsite concept
• promotional contest graphics
• stage scrims
• social media imagery
• trade show booth design