Tapping into the Ross corporate ethos was the foundation of our success.
ALIGNING WITH CLIENT PRIORITIES
Respect for the Ross brand, cost effectiveness, and consistency with the core message of “delivering bargains” was key to our success during our six-year tenure with Ross Stores.
Ross, a hugely successful off-price apparel company, looked to CMg to enhance its “delivering bargains” message through simple, clean storytelling. This included:
- designing graphs and maps which enhanced its strong numbers
- finding stock imagery that portrayed its products and demographic
- choosing colors that complemented the Ross brand
- using paper stocks that were the proper price point and had recycled content
CMg designed annual reports for Ross from 2007 until 2013, as well as a press kit in 2011.