Ross logo white

Tapping into the Ross corporate ethos was the foundation of our success.

ROSS STORES

ALIGNING WITH CLIENT PRIORITIES

Respect for the Ross brand, cost effectiveness, and consistency with the core message of “delivering bargains” was key to our success during our six-year tenure with Ross Stores.

Ross book graphics
Ross chart graphics
Ross Stores chart design graphics
Ross Stores Marketing and Communications
MARKETING COMMUNICATIONS

Ross, a hugely successful off-price apparel company, looked to CMg to enhance its “delivering bargains” message through simple, clean storytelling. This included:

  • designing graphs and maps which enhanced its strong numbers
  • finding stock imagery that portrayed its products and demographic
  • choosing colors that complemented the Ross brand
  • using paper stocks that were the proper price point and had recycled content

CMg designed annual reports for Ross from 2007 until 2013, as well as a press kit in 2011.