Staar Surgical

CMg designed and produced multiple high-quality pieces within a very short deadline.

STAAR SURGICAL

VISUAL FREEDOM WITHIN A NEWLY-CREATED BRAND

STAAR Surgical, makers of implantable contact lenses, has a target audience of athletes 20-35 years old, and CMg’s design solutions of a clean, modern look and feel appeal to this demographic.

Staar Surgical annual report
Staar Surgical Marketing
Staar Surgical Brochure
Staar Surgical Marketing and Communications
Staar Surgical Posters
MARKETING COMMUNICATIONS

CMg implemented newly-created brand standards designed for STAAR by another firm. We produced 19 print pieces — for both consumer and medical audiences — simultaneously, under a very short deadline. On this project, CMg:

  • used its time-tested process for project management to develop the campaign and meet the deadline
  • encountered and resolved issues with the new brand standards
  • made recommendations as appropriate to improve upon the new brand standards
Staar Surgical Trifold 1
Staar Surgical Trifold 2
Staar Surgical Trifold 3
Staar Surgical Trifold Concept
CONCEPT WORK/INTERNATIONAL CAMPAIGN

To appeal to STAAR’s international audience,CMg designed a dynamic concept for EVO Visian ICL that:

  • was clean and modern
  • had energy through the use of typography, imagery, and color
  • was fun and compelling to read