CMg designed and produced multiple high-quality pieces within a very short deadline.
VISUAL FREEDOM WITHIN A NEWLY-CREATED BRAND
STAAR Surgical, makers of implantable contact lenses, has a target audience of athletes 20-35 years old, and CMg’s design solutions of a clean, modern look and feel appeal to this demographic.
CMg implemented newly-created brand standards designed for STAAR by another firm. We produced 19 print pieces — for both consumer and medical audiences — simultaneously, under a very short deadline. On this project, CMg:
- used its time-tested process for project management to develop the campaign and meet the deadline
- encountered and resolved issues with the new brand standards
- made recommendations as appropriate to improve upon the new brand standards
CONCEPT WORK/INTERNATIONAL CAMPAIGN
To appeal to STAAR’s international audience,CMg designed a dynamic concept for EVO Visian ICL that:
- was clean and modern
- had energy through the use of typography, imagery, and color
- was fun and compelling to read